Tuesday, July 20, 2010

How to Make the Most of a GuestMatch Membership

GuestMatch Join Burke Allen of Allen Media Strategies and Bryan Caplovitz of SpeakerMatch on an information packed teleseminar where they will be discussing how to properly position your expertise for media interviews and make the most of the GuestMatch services. There will be ample time to answer questions live and listen to feedback from our community of beta testers.

We've already begun alerting our media contacts in television, radio, print and online to check out the GuestMatch site and consider booking GuestMatch.com members as interview guests. One of the top things media professionals always look for are experts to comment on the top stories of the day. Your GuestMatch "pitches" should be frequently updated to reflect those topical tie-ins; they will greatly increase your chances of receiving a booking request.

For example, can you discuss:
-The BP Gulf Oil Spill. We have one client who is a restaurant owner and consultant who has scored several interviews about the spill's impact on the food industry. Can you talk about the disaster from a travel/tourism, oil industry, engineering, ecology or other angle?
-The Mel Gibson story. We've had requests for attorneys with a family law background to comment on the case. If you can talk about the story from a legal, anger management, alcoholism, relationships, celebrity culture, career advice, or other angle, you should update your profile accordingly.
-Bristol Palin/Levi Johnston. Can you offer advice or analysis on this story as a relationship counselor or expert on forgiveness, family dynamics, marriage, dysfunctional families, conservative politics, etc?
Watch the headlines and offer yourself as a commentator on the hot news of the day; it's one of the ways to make more media matches with GuestMatch.com!

There is so much more to the service and we want to make sure you're leveraging all the tools available, i.e. blogs, online media kit, press releases, and more. And just as important, we want to make sure we are not overlooking any technical or usability issues so we want to hear from you. You'll be able to submit a written question/comment after you register or ask your question live on the call when you press *2 during the call.
Talk to you soon,

What You Will Learn:
  • Making the most of your GuestMatch membership
  • Answering any technical or usability issues
  • Answering any marketing/positioning questions
At GuestMatch, we combine the resources of top Washington DC media, marketing and P.R. firm Allen Media Strategies and SpeakerMatch, the worlds leading on-line speakers bureau to provide media outlets access to expert guests on a variety of topics. Television, radio, print and on-line journalists, talk show hosts, producers, bloggers and other media professionals utilize our easy-to-use search criteria to access the GuestMatch database of hundreds of guest sources on a wide variety of topics to help them fill the slot or meet their deadline.