Thursday, February 28, 2013

Strategies To Generate National And International Media Exposure And Speaking Engagements Chief Media Strategist Burke Allen talks with Tim Kurek about how he took his book, published by a very small Northwest indy publishing house, and turned it into a cottage industry with speaking engagements, major media exposure domestically and internationally, interest from a major New York agent, Hollywood screenwriters and more!

See previous interviews at

Thursday, August 18, 2011

Getting Free National TV Exposure: With GuestMatch Member and Recent Fox News Guest

Talking points:
  • How he used social media (including GuestMatch) to create a web presence
  • How social networking helped in getting his latest political thriller, Manifest Destiny, optioned for a movie
  • How the press for the movie deal helped him get a spot on Hannity's Great American Panel
  • The do's and don't of national television appearances
  • What happens behind the scenes of a national show
  • How he utilizes his free media exposure to help build his speaking and writing career
  • How a fiction author can get TV and radio exposure for their book

About Rick Robinson:
Author and speaker Rick Robinson has spent thirty years in politics and law, including a stint on Capitol Hill as Legislative Director/Chief Counsel to then-Congressman Jim Bunning (R-KY). Rick's latest award winning political thriller is Manifest Destiny. He has made many media appearances, without the help of a big publisher or P.R. firm. A graduate of Eastern Kentucky University and Salmon P. Chase College of Law, Rick currently practices law in Ft. Mitchell, Kentucky with the law firm of Graydon Head & Ritchey LLP. Rick, and his wife Linda, live in Ft. Mitchell with their three children, Josh, Zach and MacKenzie. Visit Rick online at

About Burke Allen:
Burke is the Chief Media Strategist of GuestMatch and CEO of Washington DC based media, marketing and P.R. firm Allen Media Strategies. His clients have appeared on hundreds of national and local television, radio, print and online outlets and have received millions of dollars worth of free media exposure. Burke is a regular contributor to industry publications, a speaker on media and the culture, a frequent radio and television guest commentator and a longtime broadcaster with companies including CBS. He lives in the DC suburbs with wife Cristi and children Cristin, Michael and Burke II and their English sheep dog Luna. You can find out more about Burke at and

Thursday, June 30, 2011


Join two nationally known experts who will share the
methods their most successful clients utilize to generate outstanding income
with each TV/radio/print and online interview and speaking presentation.
Your host, Burke Allen, GuestMatch Chief Media Strategist and head of
Washington, DC based Allen Media Strategies, one of the nation's leading
media, marketing and P.R. firms walks the walk and talks the talk; here's a
link to his recent appearance on FOX

About Our Guest
AJ Puedan, CEO of Success Coach Technologies and the author of PREPARE FOR
LEADERSHIP and HOW TO COACH A FISH. For over two decades, AJ has trained
hundreds of speakers and content experts to get them "stage ready" for major
presentations. He specializes in a "3 Round" approach to speaking, and he's
helped several speakers generate six figure incomes in their first year as
an active speaker.

Thursday, February 24, 2011

Getting on Oprah: How Bill O'Hanlon made this and other media appearances a reality

On this call, Burke will be discussing how speakers, authors and others can generate thousands of dollars in free exposure by positioning themselves as an expert in their field in the media (TV, radio, print and online). His very special guest will be speaker and author Bill O'Hanlon.

What You Will Learn:

  • How Bill has been able to generate paid speaking engagements on a consistent, year-after-year basis
  • Bill's method to getting your book published by a major New York publisher
  • How he was able to reach "The Holy Grail" of publicity, Oprahand how that one media appearance affected his speaking and writing career
  • What it was like on the set of Oprah, The Today Show and other interview situations; what he learned, what he'd do different if he could, etc.
  • How Bill captures leads generated by free media exposure and online sources, and monetizes them
  • Burke Allen's top tips for positioning yourself as a guest expert in the media
  • and lots moreincluding your questionsand it's all absolutely FREE!
Have an expertise to share with the world?
Get listed on GuestMatch

Thursday, February 17, 2011

Transform Your Boring Bio from Wallpaper to Wow

It's amazing how many aspiring speakers and experts find it hard to get to the magic of their own messages to compel meeting planners and others to say YES to what they offer. Today's teleseminar is going to cover some of the biggest bio blunders people make, showcase a winning recipe that makes it easy to invite more of the right opportunities, and illustrate the points with compelling examples from real clients who are happily getting seen, heard, celebrated and compensated for their expertise.

What You Will Learn:

  • Why one-size-fits-all bios rarely fit all situations
  • What every radio host wants from from you
  • What every event emcee wants from you that serves your interests just as much as his!
  • The biggest time savers you gain by getting your bio in great shape now
  • How to set yourself apart from every other expert and why you must begin right now!
  • Most importantly, by the end of this teleseminar, youll be fired up and ready to take action transform your boring, boilerplate, and bland bio to the rock star status of which you and your expertise are so worthy
Have an expertise to share with the world?
Get listed on GuestMatch

Friday, February 4, 2011

Hitting the Media Jackpot: With 7 Time Lotto Winner Richard Lustig

Getting FREE media exposure is a lot like hitting the lottery; it can generate thousands of dollars in your bank account almost instantly! Join us this Thursday, when GuestMatch Chief Media Strategist Burke Allen picks the brain of seven time lottery game grand prize winner Richard Lustig, who has hit the media lottery dozens of times, appearing on dozens of national programs AND has hit the ACTUAL Florida lottery dozens of times for a combined millions in winnings!

Richard Lustig says that luck has nothing to do with it; there is a method to hitting both lotteries, and he and Burke will give you exclusive insight.

What we discussed on the call:

  • How Richard developed a winning lottery method over time that has netted him millions in lotto winnings
  • How Richard has landed massive worldwide free media coverage including Good Morning America, The Today Show Australia, Fox and Friends, The Daily Buzz, NPR, Moscow, Bloomberg, and tons of other outlets
  • Why Richard believes that doing media interviews with small market outlets is important
  • What is the one thing Richard does after every media interview that sets him apart from most media guests
  • How Richard has been able to turn his free media exposure ito an additional stream of income
  • What tips Richard can share to increasing your chances to win the lottery, and increase your chances of scoring game-changing media exposure
  • What Richard himself would like to learn from the speakers on the teleconferences
Have an expertise to share with the world?
Get listed on GuestMatch

Thursday, November 18, 2010

Generate Free Media Exposure To Drive Your Business And Increase Your Credibility

Join Burke Allen and GuestMatch Chief Technical Officer (and SpeakerMatch CEO) Bryan Caplovitz to get the inside scoop on generating free media using GuestMatch and OTHER free or low cost methods.

Talking Points:

  • A behind the scenes look at exactly how to maximize a GuestMatch membership (for current members and those who want to know more about the site
  • How to pitch the top national TV talk and interview shows
  • How to get on radio shows coast-to-coast without ever leaving your home
  • 5 ways you can monetize free media exposure
  • and lots more!

Tuesday, October 5, 2010

Insider Tips and Techniques to Getting Tons of Free Publicity Doing Radio Shows

JC FernandezGuestMatch Chief Strategist Burke Allen talks with veteran major market radio producer JC Fernandez. You'll learn insider tips and techniques to getting tons of free publicity doing radio shows.

What You Will Learn:
  • What the radio show producers role is, and why are they important
  • How to pitch radio show producers on the telephone
  • How to get your voicemails returned, helping you land that interview
  • What to write in your email pitch to get producers excited about having you on their show
  • How to subtly pitch your products and services on the air
  • ...and lots more!
J.C. Fernandez is currently the On-Air/ Executive Producer for Mark and Mercedes in the Morning at KMXB/ Mix 94.1 in Las Vegas. J.C. began producing for Mark and Mercedes after graduating from the University of Nevada, Las Vegas in 1997. In 2001 he left to executive produce for WWZZ in Washington DC where he successfully helped launch three morning shows. In 2005 JC returned to Las Vegas and the # 1 rated Mark and Mercedes in the Morning. In 2009 J.C. helped launch Mark and Mercedes syndication to KZZO in Sacramento. During JCs 13 year radio career he has been a Las Vegas spokesperson for Ford, The M Resort and Casino, TBS, Dunkin Donuts, Ideal Image Laser Hair Removal Center and On-Star.

Burke Allen is the co-owner of GuestMatch, and the CEO of Allen Media Strategies. Burke is a long time media professional, air personality, radio station owner and consultant. His media/PR firm has placed clients on all the major television and cable networks, hundreds of radio shows, dozens of newspapers and magazines and all across the web. His upcoming media training event is October 22-24th in Washington DC. Enter the word PUBLICITY in the promo box when you register to receive a $500.00 discount on tuition, based on studio availability. Find out more at

Tuesday, September 14, 2010


Dreama DenverTo generate publicity and public awareness for the Denver Foundation, Dreama has been working with Burke Allen and the team at GuestMatch and Allen Media Strategies.

This Tuesday September 14th at 2pm ET, Burke and Dreama will share with you strategies on generating publicity and public awareness. Plus, Dreama will answer behind the scenes showbiz questions submitted by the Gilligan and Dobie Gillis fans on the call like: Bobs favorite fellow castaways and episodes, the amazing showbiz salaries of the castaways, the new Gilligans Island movie in the works and lots more! We'll also be announcing special giveaways just for listening: An autographed copy of Bobs autobiography GILLIGAN, MAYNARD AND ME to one lucky listener!, $1.00 trial memberships just like Dreama Denvers to GuestMatch for each teleclass attendee, a free 15 minute radio interview and podcast for teleclass listeners, and a $500 tuition discount to Burkes upcoming Media Mastery Weekend on October 22nd-24th in Washington DC.

What You Will Learn:
  • How to generate thousands of dollars in free P.R. and marketing without leaving your home
  • Five different revenue streams you can generate from free media and P.R.
  • How to handle really tough interviews (Dreama was just interviewed by THE NATIONAL ENQUIRER last week!)
  • How to handle the celebrity that can come from media exposure
  • How P.R. can lead to paid speaking engagements, book publishing deals and more
  • 3 things you absolutely must have before you begin doing media interviews
For almost 30 years, she was married to a TV icon; Dreama Denver was Mrs. Bob Denver, known to millions of fans worldwide as Gilligan, the loveable castaway in the legendary sitcom GILLIGANS ISLAND. Dreama appeared with Bob in theatre, TV sitcom pilots and even a Gilligans Island TV movie. Bob Denver retired from show business to help Dreama raise their special needs son and sign on LITTLE BUDDY RADIO before passing away in 2005. Dreama now heads THE DENVER FOUNDATION for special needs children and heads up LITTLE BUDDY RADIO as a tribute to Bob.

Tuesday, August 24, 2010

Getting Media Exposure with special guest and FOX NEWS Contributor Will Bower

Burke Allen
Listen to the replay of GuestMatch's Chief Media Strategist Burke Allen, as he interviews FOX NEWS contributor Will Bower.

Talking points:
* The #1 thing television and radio producers are looking for in a guest
* 3 things you have to know before going on national television
* The biggest surprise he faced on FOX AND FRIENDS
* What NOT to do while on radio or television
* 5 qualities media professionals tell Will over and over they crave in guests